Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’

Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’ hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 19, 2026 10:14am PT Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’ By Nick Vivarelli Plus Icon Nick Vivarelli International Correspondent @NickVivarelli Latest Lucca Comics Chief Emanuele Vietina on Celebrating the Crossover Between Movies and Video Games: ‘It’s All Part of a Specific Vision’ 7 hours ago Martin Scorsese Recalls His Last Conversation With Federico Fellini in New Doc Premiering at Rome Film Festival: ‘Thank You, I’ll See You Soon’ (EXCLUSIVE) 3 days ago Chris Pratt and Pope Leo Explore St. Peter’s Tomb in Trailer for Vatican Documentary ‘Discovering the Origins’ (EXCLUSIVE) 3 days ago See All Add us as a Google Preferred Source Comments Marco Bassetti , CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when it comes to negotiating terms of trade with the U.S.

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studios and streamers during a fireside chat at Rome’s MIA market titled “What does it mean today to be a ‘European champion’ in an increasingly competitive global content market?” “Who invests in creativity? It’s us independent producers,” said Bassetti during the chat with veteran Italian producer Marco Chimenz.

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He went on to point out that “the major debate currently taking place in Europe — and this is my own personal view — regardless of the different legal systems, across different countries we live under, is about recognizing and providing compensation for creativity,” he added. Related Stories John Leguizamo Has a Message for David Ellison: ‘Think of What Americans Need and What the Industry Needs’ Riley Keough and Director Clay Tweel Board First Responder Psychedelic Therapy Doc ‘Under Fire’ as Executive Producers (EXCLUSIVE) The Italian executive went on to point out that “the current battle [in Brussels] over [investment] quotas is instead entirely pointless.” He was referring to contentious rules – known as Europe’s Audiovisual Media Services Directive – that force foreign streaming services to invest a portion of their revenue into local productions, but leaves the modalities of this obligation to each individual country.

Popular on Variety But Bassetti really sees the rules of engagement as being crucial. “The real fight should focus on studios and streamers recognizing and providing rewards for creativity” in the form of retention of IP rights on the part of producers, Bassetti added.

“Yet that is not what is happening.” At least not in continental Europe. “But when I work for a TV network — especially in countries like England — I retain ownership of the intellectual property,” he noted.

“If I sell a series, the rights eventually revert to me after three years and there’s a built-in incentive for the creator.” “Here in Europe, we’re accustomed to a system like that,” Bassetti said. “If the streamers just treat production companies as mere service providers it’s a problem,” because you don’t provide an incentive for creators to work with you.

“The reality is that we have no ownership, and it’s extremely difficult to secure any, though things are starting to open up a bit. There’s some movement regarding ‘windows’ (the sequence of release platforms)—but it’s only a partial shift.

Ultimately, they [the studios and the streamers] still have total control,” he said. Since taking the helm of Stéphane Courbit’s media powerhouse Banijay in 2013, Bassetti ha

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