Banijay Entertainment’s Frédéric Balmary on U.S. Ambitions, Netflix and the Battle for IP: It’s ‘One of Our Big Fights’

Banijay Entertainment’s Frédéric Balmary on U.S. Ambitions, Netflix and the Battle for IP: It’s ‘One of Our Big Fights’ hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 23, 2026 6:56am PT Banijay Entertainment’s Frédéric Balmary on U.S. Ambitions, Netflix and the Battle for IP: It’s ‘One of Our Big Fights’ By Nick Vivarelli Plus Icon Nick Vivarelli International Correspondent @NickVivarelli Latest ‘Galileo,’ Toplining Elio Germano, Boarded by Fandango, Kicking Off Sales at Rome’s MIA Market (EXCLUSIVE) 1 day ago Sebastian Koch, Toni Servillo Set for Oscar Winner Gabriele Salvatores’ Chess-World Noir ‘The Lüneburg Variation’ (EXCLUSIVE) 1 day ago Italian Content Investment Dropped 7.4% in 2025 Largely Due to Uncertainty Over Domestic Tax Credits, Rome MIA Market Report Says 2 days ago See All Add us as a Google Preferred Source Comments Fresh off its merger, the Banijay /All3Media behemoth, now known as Banijay Entertainment, is eyeing an expansion into U.S.

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scripted production as Netflix looks to ramp up its slate of American hits amid a major shake-up of its content leadership. Speaking at Rome’s MIA Market, Banijay Entertainment chief business officer Frédéric Balmary said in an interview with Variety that the group, which ranks as the world’s largest independent studio, looks to capitalize on Netflix’s renewed focus on U.S.

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programming, while continuing to grow its English-language scripted business, bolstered by the merger with All3Media, and its roster of talent including George Kay and Sam Mendes. Related Stories Lara Croft’s Inaugural Voice Actor Shelley Blond Recalls First Time She Saw ‘Tomb Raider’ Character: ‘I Thought She Was Very Sexy and Very Ballsy’ Balmary also discussed the growing global appetite for European dramas, the U.K.’s role as a bridge between Hollywood and Europe, and the financial pressures facing U.S.

studios and streamers. He stressed the importance of retaining IP, echoing CEO Marco Bassetti’s call for European producers to hold their ground when it comes to negotiating terms of trade.

“Retaining IP is really one of our big fights at the moment,” Balmary said. Popular on Variety Talk to me about the ongoing growth in English-language dramas output at Banijay.

Well, the English language market is certainly growing, and that was also one of the rationales of the merger deal between All3Media and Banijay. At Banijay we were already growing in the U.K.

scripted market with a few acquisition we’ve done in past years, like The Forge Entertainment and the other British companies we invest in. But All3 has incredible talents in the scripted sphere, from [“Lupin’ creator] George Kay to Sam Mendes, to many others.

We’ve always said that our business is based on talent and IP, and the growing English market is really where we want to be, in order to follow the market. Not only in production, also in distribution.

Marco Bassetti recently hinted to an expansion in the U.S. Can you tell me more?

We are already there, but not as a studio. We’ve done the “Ripley” series and these kinds of things, though more on the packaging side.

Today it’s really a growing area. From its last earnings call, it’s clear that Netflix is looking for more U.S.

I think that was part of Marco’s vision in saying maybe we will also follow that growth area and be more active in that space in the U.S. How do you see the prospects for European scripted dramas now, given these latest developments at Netflix, but also following the merger between Paramount and Warner Bros.?

The latest Netflix call underlined the growth in terms of viewers of content coming from non-English language countrie

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