How NBC Brought Live Musicals Back to Television

How NBC Brought Live Musicals Back to Television hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 17, 2026 10:03am PT How NBC Brought Live Musicals Back to Television As part of NBC’s centennial retrospective, Variety revisits the network’s recent history of producing one-night-only tuners By Cynthia Littleton Plus Icon Cynthia Littleton Business Editor @Variety_Cynthia Latest How Netflix’s Messy Transition Will Rock Hollywood: Looking at You, NBCU 16 hours ago How Creators Make Money: Digital-Native Leaders on What Drives Audiences and Brands in the Attention Economy 1 day ago FlyDubai Hijacking Incident Set for Development as an Inspirational Movie by Dori Media Group and India’s Sphereorigin 2 days ago See All Add us as a Google Preferred Source Comments In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership.

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In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt . One of Greenblatt’s big ideas to liven up NBC’s schedule was to lean in to the network’s roots as the home of great entertainment specials and spectacles.

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NBC carried what was a landmark moment for Broadway on TV in March 1955 with its live telecast of Mary Martin performing her signature role in the beloved Comden and Green tuner. It was a smash in the Trendex ratings of the day.

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The “Sound of Music” team spent money and time setting up an elaborate made-for-live-TV production that would be beamed live from a Grumman Studios soundstage on Long Island. Popular on Variety Nobody — not even Greenblatt, Zadan or Meron — quite knew what NBC had until the opening moments of the production on Dec.

Within minutes, fans ranging from Tina Fey to Cameron Diaz to everyday people who love tuners were chiming in on Twitter with posts noting the joy of singing along with the beloved Rodgers and Hammerstein standard. RELATED STORY: From Bob Hope to Macy’s Thanksgiving Day Parade to ‘Wicked: One Wonderful Night’: How NBC Became America’s Home for TV Specials Greenblatt credits the late producer Zadan and his longtime partner Meron for picking “Sound of Music” as the one to roll the dice on.

“They thought it could bring in a huge audience since it’s beloved by adults and children and is constantly being produced all over the world,” Greenblatt says. “We had no idea how to even produce a live musical or how we could market it since it there hadn’t been anything like it in decades.

But everyone at the network got excited about it and came together to turn it into a powerhouse.” “Sound of Music Live” delivered an astounding 18 million-plus viewers — well past the hope internally that it would reach at least 10 million. It became a milestone in NBC’s revival, and it revved up the strategy to emphasize crowd-pleasing live events to reinforce the network’s prominence as a platform that reaches every corner of the U.S.

The success of “Sound of Music” allowed NBC to produce four more live tuners during Greenblatt’s time at

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