ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Nov 10, 2026 11:30pm PT ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump By Naman Ramachandran Plus Icon Naman Ramachandran Latest From ‘Dil Se’ to ‘Ramayana’: How Indian Cinema Shattered the U.K., Ireland Box Office Glass Ceiling 18 hours ago British Horror ‘Rise of the Rats,’ Dark-Web Chess Thriller ‘The Rules of the Game’ Head to AFM With Black Mandala, Red Owl (EXCLUSIVE) 19 hours ago Indian Paranormal Horror ‘Numinous’ Wraps, Fearfolks Takes First Look to AFM (EXCLUSIVE) 19 hours ago See All Add us as a Google Preferred Source Comments U.K.

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broadcaster ITV ‘s CEO Carolyn McCall said the broadcaster’s sale of its Media & Entertainment business to Sky is “progressing as planned,” even as weaker advertiser demand forced the U.K. company to cut £25 million ($33.4 million) from its fourth-quarter content spend.

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The deal, which covers ITV’s channels and its ITVX streamer, would leave the company as a standalone global content group built around ITV Studios, the producer of “ The Gentlemen ” and “Line of Duty.” Comcast-owned Sky agreed in July to pay £1.6 billion ($2.1 billion) for the business, and ITV still expects it to close in the second half of 2027. Culture Secretary Lisa Nandy issued a Public Interest Intervention Notice on the takeover, as Variety reported , opening the way for the Competition and Markets Authority and media regulator Ofcom to examine it and report back to her.

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The company now expects total advertising revenue to drop by around 5%–10% in the last three months of 2026 and by roughly 2%–3% across the full year, compared with 2025. ITV will also hold back £5 million ($6.7 million) of discretionary spending outside programming, so the temporary fourth-quarter cuts in Media & Entertainment add up to £30 million ($40 million).

Its total 2026 content budget is now projected at about £1.2 billion ($1.6 billion). ITV blamed the slowdown on ongoing economic uncertainty, ad money moving toward global streamers and the U.K.’s restrictions on advertising for less healthy food, which kicked in on Oct.

Advertising revenue slipped 1% over the nine months to Sept. 30 and fell 8% in the third quarter alone.

The company said it still beat rival broadcasters but missed its earlier guidance. “Despite a more challenging market, we remain on track to deliver good revenue growth in ITV Studios and continued profitable digital revenue growth in Media & Entertainment (M&E) over the full year,” McCall said.

Media & Entertainment revenue slid 1% to £1.43 billion ($1.9 billion). Digital revenue rose 7% to £461 million ($615 million), but that wasn’t enough to cover the drop in linear advertising.

Hours spent streaming ITV content jumped 29% to 2.15 billion. ITVX set viewing records with the final matches of the soccer World Cup, along with “Trigger Point,” “Big Brother” and “ Love Island .” Eight of this year’s 10 most-watched series among commercial broadcasters and streamers have aired on ITV.

Group revenue dipped 1% to £2

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