Joaquin Phoenix Stars in AI Eyewear Campaign Directed by Jonathan Glazer

Joaquin Phoenix Stars in AI Eyewear Campaign Directed by Jonathan Glazer hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Nov 6, 2026 6:00am PT Joaquin Phoenix Stars in AI Eyewear Campaign Directed by Jonathan Glazer Gentle Monster’s intelligent eyewear collection launches Nov. By Anna Tingley Plus Icon Anna Tingley Latest Russell Brand’s Marriage to Katy Perry Blocked From Being Mentioned by Prosecution in Rape Trial 3 hours ago Abdul El-Sayed Mocks Trump and Ted Cruz’s Cruel Rhetoric on ‘The View,’ Jokes He Wants ‘Jihadist Leprechaun’ Printed on a Hat 21 hours ago ‘Dune’ Launches Arrakis-Inspired Press-On Nail Collection With Glamnetic 21 hours ago See All Add us as a Google Preferred Source If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

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Comments Joaquin Phoenix is entering the world of wearable AI. The Oscar-winning actor stars in a new campaign film for Gentle Monster’s upcoming intelligent eyewear collection , directed by “The Zone of Interest” filmmaker Jonathan Glazer .

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The South Korean eyewear brand unveiled a first-look teaser Friday, ahead of the collection’s Nov. The surreal short film follows a salesman, played by Phoenix, who encounters a series of bizarre occurrences inside an unfamiliar hotel.

He then comes face-to-face with mysterious figures at the end of a red-lit corridor, eventually discovering that his intelligent eyewear allows him to understand and communicate with them. The full film is scheduled to debut later this month.

Related Stories Dan Rather on Trump’s First Amendment Assault, Bari Weiss’ ‘Wreckage’ of CBS News and How His Doc ‘Rather’ Is Now Streaming for Free on YouTube (EXCLUSIVE) YouTube Q3 Ad Revenue Growth Slows, Rising 9% to $11.2 Billion, as Alphabet Misses Earnings Estimates The collection is part of a larger partnership between Gentle Monster, Google and Samsung, first unveiled at Google I/O in May. Built on Google’s Android XR platform and powered by its Gemini AI assistant, the smart glasses promise to offer hands-free assistance, allowing users to take photos, make calls and translate conversations.

Fashion and technology companies have been trying to make AI-powered wearables the next “big thing” for a while. The wave continued with Meta and Ray-Ban’s second generation of AI glasses endorsed by Kylie Jenner earlier this year.

Meanwhile, luxury conglomerate Kering, whose portfolio includes Gucci and Saint Laurent, has partnered with Google to develop its own AI-powered eyewear. In April, Kering CEO Luca de Meo said the company was targeting a 2027 debut for Gucci-branded smart glasses.

Pre-orders for the Gentle Monster Intelligent Eyewear Collection begin Nov. 12, followed by a public preview in New York from Nov.

Registration for the preview will be available through the brand’s website. Jump to Comments More from Variety Pixar Names Jonathan Garson as President; Jim Morris Moves to Emeritus Role JavaScript is required to load the comments.

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