‘Ninja Warrior’ Maker TBS Tells Tokyo Market How Legendary, CJ ENM Alliances Fit Its Push to Make J-Content the Next K-Drama

‘Ninja Warrior’ Maker TBS Tells Tokyo Market How Legendary, CJ ENM Alliances Fit Its Push to Make J-Content the Next K-Drama hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 29, 2026 2:59am PT ‘Ninja Warrior’ Maker TBS Tells Tokyo Market How Legendary, CJ ENM Alliances Fit Its Push to Make J-Content the Next K-Drama By Kambole Campbell Plus Icon Kambole Campbell Latest From Carlos Reygadas to Hamaguchi’s Cinematographer, Tokyo’s Nippon Cinema Now Directors on Unexpected Connections 9 hours ago ‘One Cut of the Dead’ Director Ueda Shinichiro on Turning a Microdrama Into Tokyo Feature ‘Earthlings in Love’ 24 hours ago ‘Silver Express’ Review: Miki Tanaka’s Sensitive Debut Feature Explores Asexual and Aromantic Identity 2 weeks ago See All Add us as a Google Preferred Source Comments A Thursday morning session at TIFFCOM , the content market of the Tokyo International Film Festival , highlighted the Tokyo Broadcasting System ( TBS ) Group’s initiatives to find global footholds for Japanese content and “inspiring global love for Japan.” Watanabe Shinya, president of the global business division at TBS Holdings, and Setoguchi Katsuaki, executive officer of the global business division at TBS Holdings and president and CEO of The Seven and The Seven U.S., spoke about how the group is working to accelerate its global business. Related Stories ‘Ali G: Who Iz I?’ Review: Sacha Baron Cohen Brings Back His Cretinous Fake OG Talk-Show Host, Only Now Ali G Is the Film’s ‘Political’ Subject.

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“Everywhere you go around the world, K-content and K-drama, they are a part of everybody’s everyday lives,” he said. Setoguchi said he sees his mission as spreading Japanese content worldwide to a similar extent, and that “instead of working to generate a profit to TBS, I would be working to establish a new genre of J-content.” After calling on the Japanese industry to work together to find global reach for Japanese IP, he spoke about how TBS is connecting with the North American market, noting its $150 million equity investment in Legendary Entertainment earlier this year.

TBS Group partnered with Legendary because of what Setoguchi described as “matching needs” – TBS wants to create global hits in global markets, while Legendary is “keeping a close eye on the potential of Japanese IP,” including manga, anime and novels, with a view to adapting them into live action. In the partnership, TBS is to “play the role of cultural translator” for Legendary.

Looking to cultivate markets beyond the West, the discussion then moved to TBS’s partners in Asia. Studio Monowa, its joint venture with CJ ENM and U-Next Holdings, sees TBS Group “combined with CJ ENM’s global standard production capabilities” to develop IP that resonates with the world.

Variety content and game shows are also a key focus of the group’s efforts to build a foothold for Japanese content in other countries, with Banijay Entertainment partnering on local adaptations of “Sasuke: Ninja Warrior.” “Ninja Warrior” is providing something of

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