RadicalMedia’s New CEO Wants to Test Business Models That Give Production Powerhouse Stakes in Work It Does for Others

RadicalMedia’s New CEO Wants to Test Business Models That Give Production Powerhouse Stakes in Work It Does for Others hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 14, 2026 8:20am PT RadicalMedia’s New CEO Wants to Test Business Models That Give Production Powerhouse Stakes in Work It Does for Others By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest DataFuelX Launches Video Ad Marketplace That Taps 13 Different Publishers 2 hours ago Rachel Nichols Will Lead ‘The Story,’ a Daily Show From Sports Illustrated 3 hours ago Disney Broadens Super Bowl LXI Plans With Pat McAfee, Next-Gen Stats 3 days ago See All Add us as a Google Preferred Source Comments At production powerhouse RadicalMedia, the only thing constant is change. Originally conceived as a way for founders Jon Kamen and Frank Scherma to explore new content formats after many years in the advertising business, the firm now has a reputation as a go-to place for music documentaries, branded entertainment and long-form content.

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Radical Media has touched everything from the Questlove musical documentary “Summer of Soul” to the streaming version of “Hamilton” that made its way to Disney+ to “This Is a Gardening Show,” the offbeat Zach Galifinakis series on Netflix that is built from episodes just 15 minutes long. Related Stories Oscar Predictions: Best Original Screenplay — ‘Club Kid’ and ‘Josephine’ Lead a Field of Personal, Timely Stories Oscars: International Feature — ‘La Bola Negra,’ ‘Fjord’ and ‘Woman Unknown’ Lead Early Contenders The founders intend to keep testing new frontiers, with one tweak to the company’s leadership ranks.

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Hollywood ve dünya yıldızlarının hayatındaki son gelişmeler, küresel magazin basınının manşetlerini süslüyor.

Ayrıca göz atabilirsiniz: From Bob Hope to Macy’s Thanksgiving Day Parade to ‘Wicked: One Wonderful Night’: How NBC Became America’s Home for TV Specials detayları için tıklayın.

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Justin Barocas , a founder of the Anomaly agency, is taking up the reins as CEO, while Kamen will move to an executive-chairman role and Scherma will maintain his position as president. With that move, Barocas would like to see the company increase the number of theatrical properties it takes from Broadway to screens, and move into taking a greater amount of ownership in the content it creates.

Popular on Variety “It’s not very different from what we see in the marketplace now where the work-for-hire and the services business is changing,” says Barocas, during a recent interview at Radical’s offices in downtown Manhattan. “Being able to commercialize it in very different ways is one of the key areas.” RadicalMedia could look at models that include co-financing, maintaining backend rights, developing proprietary formats, and retaining underlying rights in stage adaptations and branded projects.

Across the advertising ecosystem, owning some of the work created for ads and other promotions has long been a sort of Holy Grail. Many ad concepts become pieces of popular culture, spurring everything from memes to merchandise.

Agencies, which once relied on a steady commission, never really got to benefit from any ancillary uses of the intellectual properties they had a hand in creating. In 2006, for example, the agency once known as Crispin Porter + Bogusky, took a minority stake in the Haggar clothing company as part of its arrangement with the manufacturer.

But similar work continues today. Many media agencies are developing practices in what is called “principal media,” a term meant to describe the process of buying up commercial inventory from media companies and re-selling it to advertisers, rather than simply negotiating prices and placements.

RadicalMedia is testing these waters as more advertisers demonstrate a yen to create their own content. Geico is working on a holiday-themed special that is expected to utilize the many ad characters it has created over the year

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