With ’Scrubs’ and ’Ted Lasso,’ Bill Lawrence Shows How Much TV Has Changed — and How Much It’s Still the Same

With ’Scrubs’ and ’Ted Lasso,’ Bill Lawrence Shows How Much TV Has Changed — and How Much It’s Still the Same hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 15, 2026 9:00am PT Partner Content With ’Scrubs’ and ’Ted Lasso,’ Bill Lawrence Shows How Much TV Has Changed — and How Much It’s Still the Same The showrunner spoke with Rob Caruso, senior vice president of consumer products for The Trade Desk’s Ventura TV OS, onstage at Advertising Week New York By Travis Clark Plus Icon Travis Clark Latest See All When “Scrubs” returned in February with new episodes after 16 years, the first season of the reboot had just nine episodes compared to the 24-episode seasons of its original run. “It might have taken us 10 episodes [back then] to figure out what’s working and gelling,” Lawrence said in an interview following an onstage chat during Advertising Week New York on Oct.

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“Now, there’s an emphasis to hook people f—ing fast or we’re doomed.” Related Stories Music Industry Moves: Mohnish Sani Joins Hybe Americas As WME’s Literary Media Department Turns 10, It Aims to Keep Pace With How Books Are Adapted: ‘Our Culture Is Shifting’ Lawrence appeared with Rob Caruso, senior vice president of consumer products for The Trade Desk’s Ventura TV OS, to discuss the changes the TV industry has undergone over the past decade — and the changes it will undergo in the future to meet the demands of a fragmented audience. Popular on Variety Lawrence’s career reflects those seismic changes.

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Today, he is balancing a bevy of shows including “Shrinking,” “Bad Monkey” and “Ted Lasso” on Apple TV; “Rooster” on HBO; the “Scrubs” reboot; and “I Suck at Girls,” set to premiere at a later date on Netflix. The dynamic Lawrence mentioned — having a limited amount of time to hook an audience — coincides with the rise of streaming and other industry shifts that stemmed from it.

Caruso noted that shows used to necessitate mass appeal “versus now where you can write very nuanced shows.” “You have no idea how daunting it was when I was first in the network business where we had to come up with a show that appeals to everyone,” Lawrence added. “Then it shifted to, if you can come up with a niche show that appeals incredibly strongly to a small audience, that’s the difference.” Today’s TV creators must hook a potentially smaller audience in a shorter amount of time.

The broader ecosystem is tasked with making that economically viable, at a time when consumers are discovering content differently than ever before, while also watching TV in more ways than ever before. The TV operating system is incredibly important in that regard.

It’s often the front door to how viewers discover content, and has grown into an essential component of how advertisers target and reach their audiences. For Caruso, perfecting the OS means strengthening how value flows back to publishers and TV manufacturers.

In the streaming age, algorithms have grown incredibly sophisticated to address these intricacies. But Lawrence and Caruso both cautioned that today’s algorithms can also backfire by pushing content in ways that miss the mark.

“When you see something that feels truly personalized for you, you don’t necessarily notice it,” said Caruso. “It’s like a good ad.

You don’t necessarily think of an ad as an ad when it’s entertaining, when it’s targeted. When it’s not, when it starts to be spammy, you tend to tune out and it usually has the adverse effect.” “Personalized” is the million-dollar word.

Whether it’s a niche show for a smaller audience or an ad that reaches the right viewer, the future of the TV ecosystem may depend on innovating in how it finds

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