Young Audiences Want to Redefine Modern Storytelling, New Study Shows

Young Audiences Want to Redefine Modern Storytelling, New Study Shows hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 21, 2026 6:30am PT Young Audiences Want to Redefine Modern Storytelling, New Study Shows By Mya Copeland Plus Icon Mya Copeland Latest ‘Sense and Sensibility’ Screenwriter on Book-to-Screen Changes and Why Jane Austen Is So Adaptable: ‘She’s Almost Like Shakespeare’ 2 days ago Katseye Says They’re ‘So Proud’ of Sophia Ahead of Her Return to the Group: ‘She’s Our Sister’ 3 days ago Betty McGuire, ‘Growing Pains’ Actress, Dies at 100 3 days ago See All Add us as a Google Preferred Source Comments Begone the days of 30-year-olds playing high schoolers! Gen Z and Gen Alpha want to see themselves depicted accurately on screen.

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A study from the Center for Scholars & Storytellers at UCLA found that young viewers are often not consulted about what they want to see on screen — even in projects about and for them. Over the past five years, CSS’s annual Teens and Screens Report has worked to change that by providing data about what young people really want to see.

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Related Stories CMA’s ‘Celebration of Dolly Parton’ Special Slates 20 Performers, Including Ella Langley, Lainey Wilson, Molly Tuttle and Reba McEntire The 2026 report reveals a broad definition of what a “story” is and where to find it, coupled with an appetite for traditional media and in-person experiences. This year’s study surveyed more than 1,500 adolescents aged 10-24.

Popular on Variety Among the interesting findings: YouTube (72.9%) ranked as the top medium for storytelling, with nearly four out of five respondents saying that short-term videos can tell a story. 16.8% said they would not cast an influencer in a project, while almost 40% said they would most prefer to cast an unknown actor.

Gen Alpha and Gen Z are split on AI: 27.4% of respondents at age 19 identified “doom” as their dominant emotion toward its portrayals in media, while 44.2% of 10 to 13-year-olds described it as “fascinating.” 55% want to see more neurodivergent characters on screen. Friendship is key: 57.3% want to see more platonic relationships represented.

“Adults are making stories that they think are going to resonate with young people, but they’re not really talking to a lot of young people to do it,” CSS founder and CEO Yalda T. Uhls, Ph.D., tells Variety about the findings.

Uhls is a professor in UCLA’s psychology department who spent nearly two decades as a senior executive at studios like MGM and Sony before pivoting to psychology research of media and young adults. Since launching the Teens and Screens Report, Uhls has seen industry executives and researchers make a concerted effort to integrate the study’s findings.

Uhls highlights that individuals from across the industry at CAA, Disney and UTA will attend a summit on Oct. 22 to listen and inform their work.

“Our assumptions based on what we thought were stories when we were younger can’t hold,” Uhls says. “They’re not holding, and we need to really talk to young people, do research like this to make sure that these stories are everywhere and they’re consuming it all the time.

Make sure that hopefully, if the people we work with that are in the industry — who have the real cultural power, they’re the ones making content that goes all over the world — if they’re really paying attention to our work about what young people need and want and care about, they’re gonna not only probably make content that will resonate and that these young people will see more, but also, it’ll just hopefully create a more empathetic and kind world.” In her work with

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