Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’

Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’ hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Nov 5, 2026 10:46pm PT Hollywood Has Flipped on GenAI, Says ‘Avatar’ VFX House Weta FX Chief: ‘If You Don’t Have an AI Strategy, Don’t Bother’ By Naman Ramachandran Plus Icon Naman Ramachandran Latest ‘Lord of the Rings,’ ‘Avatar’ VFX House Weta FX Partners With Taiwan’s Moonshine Studio Under AI Pact With TAICCA 3 hours ago ‘Pout-Pout Fish’ Studio Like a Photon Creative Unveils Seven-Film Animation Slate With Sola Media, Ahead of AFM (EXCLUSIVE) 4 hours ago Priyanka Chopra Jonas, Russell Crowe Sci-Fi Thriller ‘Bluefly’ Adds ‘Beast’ Star Daniel MacPherson (EXCLUSIVE) 4 hours ago See All Add us as a Google Preferred Source Comments Major Hollywood studios have gone from banning generative AI outright to shunning visual effects vendors that lack an AI plan, according to Daniel Seah , CEO of “The Lord of the Rings” and “ Avatar ” VFX house Weta FX . Seah spoke to press in Taipei on Friday, after Weta FX signed a partnership with the Taiwan Creative Content Agency (TAICCA) at Taiwan Creative Content Fest (TCCF).

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Weta’s clients, he said, are mainly the Big Four studios and the streaming platforms. Related Stories Amnesiac Surgeon Confronts His Organ-Trafficking Past in Taiwan Creative Content Fest Series ‘Hannibal Inside’ Taiwan Creative Content Fest Opens as Chair Sue Wang Says ‘Culture Is Power’ Amid AI Shift “We also got the memo from each of the studios, especially from their legal departments, saying that there is no such scenario that you can use any of GenAI for any of our work,” Seah said of early last year.

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Hollywood ve dünya yıldızlarının hayatındaki son gelişmeler, küresel magazin basınının manşetlerini süslüyor.

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By the middle of the year, several clients were allowing it, provided Weta got pre-approval and worked with only a small number of companies. Around the turn of the year, clients began asking about Weta’s AI strategy, mostly to find out how much money the technology could save.

“It’s, ‘If you don’t have an AI strategy, don’t bother to work with us,’” Seah said of the period since the third quarter of this year. That shift drove Weta to look for a partner that could help it move faster on GenAI.

It found one in Taiwanese animation and VFX outfit Moonshine Studio, which it has worked with for around six months. Seah said AI had become a national strategy in Taiwan on the back of the island’s semiconductor industry.

Moonshine, without the client restrictions Weta faced, had been moving quickly as a result, he said. Seah said Weta has no intention of using AI to replace any of its artists or employees.

“It’s more like to enhance and increase more workflow for us,” he said. Weta chief technology officer Kimball Thurston said the company has been building its own AI models for modifying and recreating the world, “not necessarily the like ChatGPT-type of model.” Work with Moonshine is likely to focus on the artist layer – what the AI world calls the harness, “which I think is the worst name they could have chosen,” Thurston said.

The goal is a tool that lets people refine their stories across “whole timelines of long-form content rather than just 20-second TikTok videos.” Thurston also said Weta uses outside video models such as Kling AI and ByteDance’s Seedance where clients permit it. “You kind of have to,” he said.

“It’s not every studio allows us to, but they also came onto the scene and killed a bunch of competition, fundamentally.” Security rules mean such models must be hosted outside China, he added. That is achievable, he said, because ByteDance now operates globally.

Under the partnership, TAICCA and Taiwan’s Ministry of Cultu

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