Human-AI Indian Music Label Raagverse Launches With ‘Janaa Hai Toh Jao’ (EXCLUSIVE)

Human-AI Indian Music Label Raagverse Launches With ‘Janaa Hai Toh Jao’ (EXCLUSIVE) hakkında magazin dünyasında yaşanan en son ayrıntılar ve sıcak gelişmeler netleşti. Oct 19, 2026 10:30pm PT Human-AI Indian Music Label Raagverse Launches With ‘Janaa Hai Toh Jao’ (EXCLUSIVE) By Naman Ramachandran Plus Icon Naman Ramachandran Latest Anurag Kashyap and Vasan Bala Present Mumbai Cab Thriller ‘Aakhri Ride’ for Halloween Release (EXCLUSIVE) 1 hour ago Locarno Golden Leopard Winner Sho Miyake Gets First North American Retrospective, 14-City Tour (EXCLUSIVE) 16 hours ago Ju Ji-hoon, Choo Young-woo Return for Netflix’s ‘The Trauma Code: Heroes on Call’ Seasons 2 and 3 20 hours ago See All Add us as a Google Preferred Source Comments Raagverse , a new Indian music label that pairs human songwriting with AI production tools, will release its first album, “Janaa Hai Toh Jao,” on Oct. The label is the latest venture from Amita Madhvani, CEO of Equinox Virtual, which she co-founded with Ram Madhvani.

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Equinox Virtual is the arm of Equinox Films and Ram Madhvani Films that develops projects using artificial intelligence and immersive technology. Related Stories Julianne Moore to Receive Lifetime Achievement Award From ‘The Debut’ Director Jesse Eisenberg at Rome Film Festival The debut album has three songs: the title track, “Koi Keh De Usse” and “Tere Liye.” Mamta Javkar wrote the lyrics for all of them.

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“Janaa Hai Toh Jao” leads the release, which will be available on YouTube Music, Apple Music, Spotify and other major streaming services. Popular on Variety Raagverse is built on a creative process that keeps people in charge by design.

Each song starts with Javkar’s words and the feeling or idea behind them. AI then comes in as one of several tools used to shape that material into a finished recording.

People make the calls on lyrics, creative direction and the mood each track should carry. Madhvani said her first experiments with AI as part of a wider creative process came on “Mohini – Khud Se Pyaar,” a musical microdrama Equinox Virtual made with the technology.

“What stayed with me from that experience was that technology could give us new ways to execute an idea, but the idea itself still needed to come from somewhere deeply human. With Raagverse, I wanted to take that thought into music,” she said.

“For me, that is where this gets exciting. It is not human creativity versus AI.

It is about seeing what becomes possible when human imagination leads and technology helps us take it somewhere new.” Raagverse is registered as an intellectual property. Equinox Virtual plans to keep using it as a home for original music made the same way, with software expanding what the team can do while the songwriting stays in human hands.

The label joins a slate at Equinox Virtual that also includes a virtual reality experience built with AI and drawing on Indian text “Bhagavad Gita.” The company’s aim is to use new technology to create fresh story formats and original Indian content for a global audience. Jump to Comments More from Variety Taylor Swift to Perform at Academy Museum Gala Record and Song of the Year Grammy Predictions: With Ella Langley, Taylor Swift, the Two Olivias and Other Frontrunners in the Race, Expect a Nail-Biter Tom Cruise Says Taylor Swift Was ‘Schooling Me on Football’ at Chiefs Game, Calls Her a ‘Brilliant Musician and Director’ Taylor Swift’s ‘Encore’ Edition Boosts ‘The Life of a Showgirl’ Back to No.

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